differences between western and eastern cultures are numerous: among them the cultural psychology of emotion is concerned with the independent and interdependent self : is the self, personal identity, which is influenced and driven by cultural context are member of.
Western cultures, such as Northern Europe and U.S. are highly individualistic: the independence-oriented, to the emergence of the individual, self-centered sull'affermzione and personal success.
In contrast, cultures orienali as those in Asia, are collectivist: the individual is important as part of a group, community, collective values \u200b\u200bare before the emergence of the individual and solidarity is a fundamental value.
Studies (Ahuva, 2002 and Kitayama, Markus, and Kurokawa, 2000) have shown optimism is higher in individualistic cultures, where prevails the Independent Self (such as the cultures of North America ) than interindividualistiche cultures, such as Japan, where optimism reaches lower levels.
The socio-economic conditions is also not are sufficient to explain these differences as well in Japan are very high.
Elizabeth Bassani
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